"Most interestingly, however, Urban is of the opinion that the bridal market is the next logical extension for its arsenal, and is planning to launch a wedding-focused line -- kicking off with a Web site, followed by stores.
The label will offer upscale, "heirloom" wedding gowns that will cost somewhere between $1,000 to $5,000, and will be paired with a one-stop-shop approach to shopping -- supplying shoes, jewelry, invitations, and even a bridal registry" - Via http://www.nbcnewyork.com/blogs
I seriously may die.
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